{"id":5611,"date":"2022-07-12T15:38:31","date_gmt":"2022-07-12T15:38:31","guid":{"rendered":"https:\/\/naos-solutions.com\/%d8%ba%d9%8a%d8%b1-%d9%85%d8%b5%d9%86%d9%81\/recruit-and-retain-generation-z\/"},"modified":"2022-11-24T13:11:01","modified_gmt":"2022-11-24T13:11:01","slug":"recruit-and-retain-generation-z","status":"publish","type":"post","link":"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f (\u0623\u0647\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u062a) \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647"},"content":{"rendered":"<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\"><em>\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0645\u0648\u0631 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2022 <strong>\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f<\/strong> \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647 \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644. \u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u060c \u0627\u0644\u0630\u064a \u0648\u0644\u062f \u0628\u064a\u0646 \u0639\u0627\u0645\u064a 1995 \u0648 2005 \u060c \u0647\u0648 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0623\u0633\u0631\u0639 \u0646\u0645\u0648\u064b\u0627 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0625\u0646\u0647\u0645 \u064a\u0646\u0647\u0648\u0646 \u062f\u0631\u0627\u0633\u062a\u0647\u0645 \u0648\u064a\u062f\u062e\u0644\u0648\u0646 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644.<\/em> <\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0644 \u0632\u0645\u0644\u0627\u0624\u0646\u0627 \u0641\u064a GenZers \u0625\u0646\u0647\u0645 \u064a\u0646\u0634\u0637\u0648\u0646 \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629. \u064a\u0646\u0637\u0628\u0642 \u0634\u0639\u0627\u0631 Silicon Valley \u0639\u0644\u064a\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627: \u0625\u0646\u0647\u0645 \u064a\u062a\u062d\u0631\u0643\u0648\u0646 \u0628\u0633\u0631\u0639\u0629 \u0648\u064a\u0643\u0633\u0631\u0648\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621!<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062f\u0639\u0648\u0646\u0627 \u0646\u0631\u0649 \u0643\u064a\u0641 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u062a\u063a\u064a\u064a\u0631 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u0627 \u0644\u062c\u0630\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0627.<\/span><\/p>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3188 size-full\" src=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenZ-large-1-768x403-1.png\" alt=\"\" width=\"768\" height=\"403\" title=\"\" srcset=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenZ-large-1-768x403-1.png 768w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenZ-large-1-768x403-1-640x336.png 640w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenZ-large-1-768x403-1-320x168.png 320w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D8%A3_%D9%85%D9%86_%D9%87%D9%85_%D8%B9%D9%85%D8%A7%D9%84_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF_%D8%9F\" >\u0623. \u0645\u0646 \u0647\u0645 \u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f \u061f\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D9%85%D9%86_%D9%87%D9%85_%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF_%D8%9F_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D9%88%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5\" >\u0645\u0646 \u0647\u0645 \u062c\u064a\u0644 \u0632\u062f \u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D9%85%D8%A7_%D9%87%D9%8A_%D9%82%D9%8A%D9%85_%D9%88%D8%AA%D8%B7%D9%84%D8%B9%D8%A7%D8%AA_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%85%D9%8A%D8%B2%D9%87%D9%85_%D8%B9%D9%86_%D8%A8%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D8%AC%D9%8A%D8%A7%D9%84_%D8%A7%D9%84%D8%B3%D8%A7%D8%A8%D9%82%D8%A9%D8%9F\" >\u0645\u0627 \u0647\u064a \u0642\u064a\u0645 \u0648\u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u062c\u064a\u0644 Z \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u0647\u0645 \u0639\u0646 \u0628\u0642\u064a\u0629 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D8%A8_%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%AA%D9%88%D8%B8%D9%8A%D9%81_%D9%85%D9%88%D8%A7%D9%87%D8%A8_GenZ_%D8%9F\" >\u0628. \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641 \u0645\u0648\u0627\u0647\u0628 GenZ \u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D9%83%D9%8A%D9%81_%D9%8A%D8%A8%D8%AD%D8%AB_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D8%B9%D9%86_%D8%A7%D9%84%D9%88%D8%B8%D8%A7%D8%A6%D9%81_%D8%8C_%D9%88%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D9%87%D9%85%D9%87%D9%85%D8%9F\" >\u0643\u064a\u0641 \u064a\u0628\u062d\u062b \u0627\u0644\u062c\u064a\u0644 Z \u0639\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0647\u0645\u0647\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#2%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_%D8%B9%D9%84%D8%A7%D9%85%D8%AA%D9%83_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9_%D9%84%D8%B5%D8%A7%D8%AD%D8%A8_%D8%A7%D9%84%D8%B9%D9%85%D9%84_%D9%84%D8%AC%D8%B0%D8%A8_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z\" >2.\u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0635\u0627\u062d\u0628 \u0627\u0644\u0639\u0645\u0644 \u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u064a\u0644 Z.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D8%AC_%D9%83%D9%8A%D9%81_%D8%AA%D8%AD%D8%AA%D9%81%D8%B8_%D8%A8%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D9%81%D9%8A_%D9%85%D9%83%D8%A7%D9%86_%D8%A7%D9%84%D8%B9%D9%85%D9%84%D8%9F\" >\u062c. \u0643\u064a\u0641 \u062a\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u062c\u064a\u0644 Z \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D8%A7%D9%84%D9%81%D9%88%D8%A7%D8%A6%D8%AF_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%B1%D9%8A%D8%AF%D9%87%D8%A7_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF\" >\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0647\u0627 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/naos-solutions.com\/ar\/recruit-and-retain-generation-z\/#%D9%85%D8%A7_%D9%86%D9%88%D8%B9_%D8%A7%D9%84%D9%85%D9%86%D8%B8%D9%85%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D8%B3%D8%AA%D8%AD%D8%AA%D9%81%D8%B8_%D8%A8%D9%85%D9%88%D8%A7%D9%87%D8%A8_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF%D8%9F\" >\u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u062a\u0641\u0638 \u0628\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f\u061f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"direction: rtl;\"><span class=\"ez-toc-section\" id=\"%D8%A3_%D9%85%D9%86_%D9%87%D9%85_%D8%B9%D9%85%D8%A7%D9%84_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF_%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0623. \u0645\u0646 \u0647\u0645 \u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f \u061f\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u062c\u064a\u0644 Z \u0623\u0648 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f &#8221; \u0628\u0627\u0633\u0645 &#8220;Gen Z&#8221; \u0648 &#8220;GenZers&#8221; \u0648 &#8220;Zoomers&#8221;. \u0647\u0645 \u062e\u0644\u0641\u0627\u0621 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0648\u0623\u0633\u0644\u0627\u0641 \u062c\u064a\u0644 \u0623\u0644\u0641\u0627.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"direction: rtl;\">\n<h3 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%85%D9%86_%D9%87%D9%85_%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF_%D8%9F_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D9%88%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5\"><\/span><strong>\u0645\u0646 \u0647\u0645 \u062c\u064a\u0644 \u0632\u062f \u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: right;\"><strong>GenZers \u0647\u0645 \u0645\u0648\u0627\u0637\u0646\u0648\u0646 \u0639\u0627\u0644\u0645\u064a\u0648\u0646 \u0648\u0648\u0627\u0639\u0648\u0646 \u0648\u0644\u062f\u0648\u0627 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062b\u0648\u0631\u064a.\u00a0 \u064a\u0634\u062a\u0631\u0643 \u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u0641\u064a \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629. \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u0623\u0641\u0631\u0627\u062f\u064b\u0627 \u0628\u0627\u0631\u0639\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0644\u0642\u062f \u0627\u0639\u062a\u0627\u062f \u0623\u0639\u0636\u0627\u0624\u0647\u0627 \u0639\u0644\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0623\u064a\u062f\u064a\u0647\u0645. \u0648 \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u0644\u062f\u064a\u0647\u0645 \u0641\u062a\u0631\u0627\u062a \u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0642\u0635\u0631 \u0648\u062a\u0631\u0643\u064a\u0632 \u0623\u0642\u0644\u060c \u0644\u0643\u0646 \u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u064a \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0639\u0627\u062f\u064a.<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0635\u0631\u064a<\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0627\u0645 2022 \u060c \u0633\u064a\u0643\u0648\u0646 \u062c\u064a\u0644 Z \u0645\u0646 7 \u0625\u0644\u0649 27 \u0639\u0627\u0645\u064b\u0627. \u0641\u064a \u0645\u0635\u0631 \u060c \u064a\u0645\u062b\u0644 GenZers \u0645\u062c\u0645\u0648\u0639\u0629 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0646 40 \u0645\u0644\u064a\u0648\u0646 \u0634\u062e\u0635 \u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0633\u0643\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645. \u062a\u0642\u062f\u0631 \u0627\u0644\u0623\u0645\u0645 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0639\u062f\u062f \u0633\u0643\u0627\u0646 \u0645\u0635\u0631 \u0628\u0640 106 \u0645\u0644\u064a\u0648\u0646 \u0641\u064a 1 \u064a\u0648\u0644\u064a\u0648 2022. \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u062d\u0648 \u060c \u0641\u0625\u0646 <strong>37 \u066a \u0645\u0646 \u0633\u0643\u0627\u0646 \u0645\u0635\u0631 \u064a\u0646\u062a\u0645\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f<\/strong>.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0631\u0627\u0648\u062d \u0623\u0639\u0645\u0627\u0631\u0647\u0645 \u0628\u064a\u0646 23 \u0648 27 \u0639\u0627\u0645\u064b\u0627 \u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0639\u0646\u062f \u062f\u062e\u0648\u0644\u0647\u0645 \u0623\u0648 \u062f\u062e\u0648\u0644\u0647\u0645 \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644. \u0641\u064a \u0639\u0627\u0645 2022 \u060c \u0633\u064a\u062f\u062e\u0644 \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 8 \u0645\u0644\u0627\u064a\u064a\u0646 \u062c\u064a\u0646 \u0632\u062f \u0625\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644. 51\u066a \u0630\u0643\u0648\u0631 \u0648 49\u066a \u0625\u0646\u0627\u062b. \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0630\u0644\u0643 \u060c \u0634\u0647\u062f \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0641\u064a \u0645\u0635\u0631 \u0646\u0645\u0648\u064b\u0627 \u0645\u0637\u0631\u062f\u064b\u0627 \u0645\u0646\u0630 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u060c \u062d\u064a\u062b \u0648\u0635\u0644 \u0625\u0644\u0649 40\u066a \u0641\u064a \u0639\u0627\u0645 2021\/2022. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u0641\u0647\u0645 \u064a\u0645\u062b\u0644\u0648\u0646 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0644\u064a\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0627\u0631\u064a\u062e.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u062a\u063a\u0627\u0636\u064a \u0639\u0646 \u062e\u0635\u0648\u0635\u064a\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0633\u0643\u0627\u0646 \u0628\u0639\u062f \u0627\u0644\u0622\u0646.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li style=\"direction: rtl; text-align: right;\">\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D9%82%D9%8A%D9%85_%D9%88%D8%AA%D8%B7%D9%84%D8%B9%D8%A7%D8%AA_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%85%D9%8A%D8%B2%D9%87%D9%85_%D8%B9%D9%86_%D8%A8%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D8%AC%D9%8A%D8%A7%D9%84_%D8%A7%D9%84%D8%B3%D8%A7%D8%A8%D9%82%D8%A9%D8%9F\"><\/span><span style=\"font-weight: 400;\"> \u0645\u0627 \u0647\u064a \u0642\u064a\u0645 \u0648\u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u062c\u064a\u0644 Z \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u0647\u0645 \u0639\u0646 \u0628\u0642\u064a\u0629 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3193 size-full aligncenter\" style=\"direction: rtl;\" src=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenerationZ-1-1.png\" alt=\"\" width=\"880\" height=\"300\" title=\"\" srcset=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenerationZ-1-1.png 880w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenerationZ-1-1-640x218.png 640w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenerationZ-1-1-768x262.png 768w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/GenerationZ-1-1-320x109.png 320w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0646\u0634\u0623 \u0627\u0644\u062c\u064a\u0644 Z \u0645\u0639 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0642\u0635\u064a\u0631 \u0639\u0644\u0649 YouTube \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u062b\u0644 Snapchat. \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u0648 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u0643\u0627\u0646\u0648\u0627 \u064a\u0639\u064a\u0634\u0648\u0646 \u0641\u064a\u0647. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0641\u0642\u062f \u062a\u0637\u0648\u0631\u0648\u0627 \u0639\u0644\u0649 \u0627\u062a\u0635\u0627\u0644 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629. \u064a\u0642\u0648\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0627\u0644 \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u060c \u0648\u0647\u0645 \u064a\u0639\u0631\u0641\u0648\u0646 \u0623\u0646 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0644\u0627 \u062d\u0635\u0631 \u0644\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u064a\u0645\u064a\u0644 GenZers \u0625\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0647\u0648\u064a\u0627\u062a \u0628\u062f\u0648\u064a\u0629 \u0633\u064a\u0634\u0643\u0644\u0648\u0646\u0647\u0627 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u064a\u0639\u062f \u062a\u062b\u0628\u064a\u062a \u0635\u0648\u0631\u0629 \u0646\u0645\u0637\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0633\u0648\u0623 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062a\u0648\u0631\u064a\u062b\u0647\u0627 \u0644\u062c\u064a\u0644 Z. \u0644\u0623\u0646\u0647\u0645 <\/span><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627 \u0633\u064a\u062e\u062a\u0628\u0631\u0648\u0646 \u0637\u0631\u0642\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u064a\u0643\u0648\u0646\u0648\u0627 \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u062a\u0647\u0645.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A8_%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%AA%D9%88%D8%B8%D9%8A%D9%81_%D9%85%D9%88%D8%A7%D9%87%D8%A8_GenZ_%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0628. \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641 \u0645\u0648\u0627\u0647\u0628 GenZ \u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0623\u0646 \u0623\u0635\u0628\u062d \u0627\u0644\u062c\u064a\u0644 Z \u0645\u0648\u0638\u0641\u064b\u0627 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644 \u060c \u0641\u0625\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0639\u0644\u0649 \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644. \u0625\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u062c\u0630\u0628 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u064a\u0639\u0646\u064a \u0623\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644 <\/span><span style=\"font-weight: 400;\">\u064a\u0641\u0647\u0645\u0648\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0637\u0644\u0628\u0647\u0627 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0639\u0631\u0641 \u0623\u0643\u062b\u0631 \u0639\u0644\u0649\u00a0<\/strong><strong><a href=\"https:\/\/naos-solutions.com\/ar\/naos-talents\/\">\u062e\u062f\u0645\u0627\u062a \u0645\u0648\u0627\u0647\u0628 \u0646\u0627\u0648\u0633<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<ol style=\"text-align: right;\">\n<li style=\"direction: rtl;\">\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D9%8A%D8%A8%D8%AD%D8%AB_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D8%B9%D9%86_%D8%A7%D9%84%D9%88%D8%B8%D8%A7%D8%A6%D9%81_%D8%8C_%D9%88%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D9%87%D9%85%D9%87%D9%85%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0628\u062d\u062b \u0627\u0644\u062c\u064a\u0644 Z \u0639\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0647\u0645\u0647\u0645\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"text-align: right;\"><strong>\u0645\u0635\u062f\u0631 \u0645\u0631\u0634\u062d\u064a \u062c\u064a\u0644 \u0632\u062f<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631: \u062a\u0642\u062f\u064a\u0645 \u0623\u0648\u0644 \u062f\u0641\u0639\u0629 \u062a\u062e\u0631\u062c \u0645\u0646 \u0627\u0644\u062c\u064a\u0644 Z (<a href=\"https:\/\/yello.co\/blog\/introducing-the-first-graduating-class-of-generation-z\/\" target=\"_blank\" rel=\"noopener\">\u062f\u0631\u0627\u0633\u0629 \u062a\u0648\u0638\u064a\u0641 Yello 2019<\/a>)<\/span><\/p>\n<ul>\n<li style=\"text-align: right;\"><span style=\"font-weight: 400;\"><strong>\u062a\u0632\u0643\u064a\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646<\/strong>: \u0623\u0648 \u0645\u0635\u062f\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0645\u0641\u0636\u0644 \u0644\u062f\u0649 \u062c\u064a\u0644 &#8220;\u0632\u062f&#8221;. \u064a\u0639\u0644\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 60\u066a \u0645\u0646 \u0637\u0644\u0627\u0628 \u0627\u0644\u062c\u064a\u0644 Z \u0623\u0646 \u0637\u0631\u064a\u0642\u062a\u0647\u0645 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0647\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0632\u0643\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u062b\u0645 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0642\u0631\u0628 \u0644\u0647\u0645.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u062a\u0633\u062a\u0639\u064a\u062f \u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u0639\u0645\u0644 \u062c\u0627\u0630\u0628\u064a\u062a\u0647\u0627 \u0645\u0639 \u0645\u0631\u0634\u062d\u064a \u0627\u0644\u062c\u064a\u0644 Z \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u062f\u0631\u0648\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647. \u062a\u0639\u062f \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0647\u0630\u0647 \u0630\u0627\u062a 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right;\"><strong>\u062a\u0645\u062a\u0639 \u0628\u062a\u062c\u0631\u0628\u0629 \u062a\u0648\u0638\u064a\u0641 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639 \u0645\u0631\u0634\u062d\u064a GEN Z<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647 \u060c \u0648\u0644\u0643\u0646 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0628\u0642\u064a\u0629 \u0627\u0644\u062e\u0637\u0648\u0627\u062a\u060c \u0641\u0625\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0645\u0631\u0634\u062d\u064a \u0627\u0644\u062c\u064a\u0644 Z \u0647\u064a 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id=\"2%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_%D8%B9%D9%84%D8%A7%D9%85%D8%AA%D9%83_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9_%D9%84%D8%B5%D8%A7%D8%AD%D8%A8_%D8%A7%D9%84%D8%B9%D9%85%D9%84_%D9%84%D8%AC%D8%B0%D8%A8_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z\"><\/span><span style=\"font-weight: 400;\">2.\u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0635\u0627\u062d\u0628 \u0627\u0644\u0639\u0645\u0644 \u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u064a\u0644 Z.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3194 size-full\" src=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Recruit-GenerationZ-1.png\" alt=\"\" width=\"880\" height=\"462\" title=\"\" srcset=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Recruit-GenerationZ-1.png 880w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Recruit-GenerationZ-1-640x336.png 640w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Recruit-GenerationZ-1-768x403.png 768w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Recruit-GenerationZ-1-320x168.png 320w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ul>\n<li style=\"direction: rtl; text-align: right;\"><strong>\u062a\u0645\u062a\u0639 \u0628\u0645\u0648\u0642\u0639 \u0645\u0647\u0646\u064a \u062c\u0630\u0627\u0628<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl; text-align: right;\"><span style=\"font-weight: 400;\">\u0633\u064a\u0628\u062f\u0623 Gen Z \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0648\u0642\u0639\u0647 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628. \u062a\u0628\u062d\u062b \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0646 \u062d\u0636\u0648\u0631 \u0645\u0642\u0646\u0639 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0636\u062d \u0635\u0641\u062d\u0629 \u062d\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0645\u0647\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0648\u0636\u0648\u062d \u060c \u0648\u0623\u0646 \u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u060c \u0648\u062a\u062a\u0636\u0645\u0646 \u060c \u0625\u0646 \u0623\u0645\u0643\u0646 \u060c \u0641\u064a\u062f\u064a\u0648 \u0639\u0646 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<ul style=\"text-align: right;\">\n<li style=\"direction: rtl;\"><strong>\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl; text-align: right;\"><span style=\"font-weight: 400;\">\u0643\u0634\u0641\u062a <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/true-gen-generation-z-and-its-implications-for-companies\" target=\"_blank\" rel=\"noopener\">\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 McKinsey<\/a> \u0623\u0646 81\u066a \u0645\u0646 \u0627\u0644\u0645\u062c\u064a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u062c\u064a\u0644 Z \u064a\u0645\u062a\u0646\u0639\u0648\u0646 \u0639\u0646 \u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0630\u0627\u062a \u0642\u064a\u0645 \u062c\u0646\u0633\u064a\u0629 \u0623\u0648 \u0639\u0646\u0635\u0631\u064a\u0629 \u0623\u0648 \u0645\u0639\u0627\u062f\u064a\u0629 \u0644\u0644\u0645\u062b\u0644\u064a\u064a\u0646 \u060c \u0648\u0633\u0648\u0641 \u064a\u062b\u0646\u064a \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0646 \u0641\u0639\u0644 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647.<\/span><\/p>\n<p style=\"direction: rtl; text-align: right;\"><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0645\u0639\u0638\u0645 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u062c\u064a\u0644 Z \u0645\u0646 \u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0625\u0646\u0635\u0627\u0641 \u0648\u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0626\u064a\u0629. \u062a\u0642\u062f\u0631 GenZers \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u062e\u0637\u0627\u0628\u0627\u062a\u0647\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u064a\u0626\u064a\u0629. \u0625\u0646\u0647\u0645 \u064a\u0639\u0631\u0641\u0648\u0646 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0627 \u0648\u0631\u0627\u0621 \u062e\u0637\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<\/span><\/p>\n<ul style=\"text-align: right;\">\n<li style=\"direction: rtl;\"><strong>\u0627\u0644\u062c\u064a\u0644 Z \u064a\u0631\u064a\u062f \u063a\u0631\u0636\u064b\u0627 \u0648\u0638\u064a\u0641\u064a\u064b\u0627 \u0639\u0638\u064a\u0645\u064b\u0627.<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl; text-align: right;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0638\u0649 \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0627\u0647\u062a\u0645\u0627\u0645 \u062e\u0627\u0635 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062c\u064a\u0644 Z. \u064a\u0631\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0645\u0633\u064a\u0631\u062a\u0647\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0645\u0639\u0646\u0649 \u060c \u0648\u064a\u0631\u064a\u062f \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0641\u064a \u0634\u064a\u0621 \u0623\u0643\u0628\u0631 \u0645\u0646 \u062c\u0646\u064a \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u064a\u0632\u0639\u0645\u0648\u0646 \u0623\u0646\u0647\u0645 \u064a\u0637\u0645\u062d\u0648\u0646 \u0644\u0644\u0639\u0645\u0644 \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0627\u0644\u0646\u0647\u0648\u0636 \u0628\u062d\u0642\u0648\u0642 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0623\u0648 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0623\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062c\u0630\u0628 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0627\u0644 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u064a\u0646 \u0628\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062d\u064a\u0627\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"direction: rtl;\"><span class=\"ez-toc-section\" id=\"%D8%AC_%D9%83%D9%8A%D9%81_%D8%AA%D8%AD%D8%AA%D9%81%D8%B8_%D8%A8%D8%A7%D9%84%D8%AC%D9%8A%D9%84_Z_%D9%81%D9%8A_%D9%85%D9%83%D8%A7%D9%86_%D8%A7%D9%84%D8%B9%D9%85%D9%84%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u062c. \u0643\u064a\u0641 \u062a\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u062c\u064a\u0644 Z \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0643\u064a\u0641 \u0648\u0645\u0631\u0646 \u0648\u0633\u0631\u064a\u0639 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n<h4 id=\"B.2.1\" style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3195 size-full\" src=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Youngman-GenerationZ-1.png\" alt=\"\" width=\"880\" height=\"462\" title=\"\" srcset=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Youngman-GenerationZ-1.png 880w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Youngman-GenerationZ-1-640x336.png 640w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Youngman-GenerationZ-1-768x403.png 768w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Youngman-GenerationZ-1-320x168.png 320w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/h4>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u062c\u064a\u0644 Z \u0641\u064a \u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644 \u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0646\u0635\u0641 \u064a\u0642\u0631\u0648\u0646 \u0628\u0623\u0646\u0647\u0645 \u064a\u0639\u062a\u0632\u0645\u0648\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0648\u0638\u064a\u0641\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u063a\u0636\u0648\u0646 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u062c\u062a\u0630\u0627\u0628 \u0645\u0631\u0634\u062d\u064a\u0646 \u0645\u0646 \u0627\u0644\u062c\u064a\u0644 Z \u064a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u064b\u0627 \u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0642\u0628\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a.<\/span><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0646 \u0628\u0639\u0636 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0644\u0628\u0647\u0627 \u0627\u0644\u062c\u064a\u0644 Z \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D9%88%D8%A7%D8%A6%D8%AF_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%B1%D9%8A%D8%AF%D9%87%D8%A7_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF\"><\/span>\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0647\u0627 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0644\u0637\u0627\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u062d\u0627\u0633\u0645\u0629 \u060c \u0644\u0643\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u064a \u062d\u062f\u062f\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0642\u062f \u062a\u063a\u064a\u0631\u062a \u0639\u0644\u0649 \u0645\u062f\u0649 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0645\u0627\u0636\u064a\u0629. \u064a\u0642\u062f\u0651\u0631 \u0627\u0644\u062c\u064a\u0644 X \u060c \u0627\u0644\u0645\u0648\u0644\u0648\u062f \u0628\u064a\u0646 \u0639\u0627\u0645\u064a 1965 \u0648 1980 \u060c \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0623\u0633\u0631\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0631\u0646 \u060c \u0648\u0627\u0644\u0625\u062c\u0627\u0632\u0629 \u0627\u0644\u0648\u0627\u0644\u062f\u064a\u0629 \u060c \u0648\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0637\u0641\u0644. \u064a\u0628\u062f\u0648 \u0623\u0646 \u0627\u0644\u062c\u064a\u0644 Z \u064a\u0645\u0646\u062d \u0623\u0647\u0645\u064a\u0629 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u064a \u0633\u0628\u0642\u062a\u0647\u0627 \u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0645\u0646 \u060c \u0645\u062b\u0644 \u062e\u0637\u0637 \u0627\u0644\u062a\u0642\u0627\u0639\u062f. \u0644\u0630\u0627 \u060c \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647\u0627\u061f<\/span><\/p>\n<ul>\n<li style=\"text-align: right;\"><strong>\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0627\u0644\u0645\u0627\u0644\u064a<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0648\u0641\u0642\u064b\u0627 \u0644<a href=\"https:\/\/www.barna.com\/research\/is-gen-z-the-most-success-oriented-generation\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0642\u0631\u064a\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 Barna Group<\/a> \u060c \u064a\u0639\u062a\u0628\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u062b\u0644\u062b\u064a \u0627\u0644\u062c\u064a\u0644 Z \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0627\u0644\u0645\u0627\u0644\u064a \u0647\u0648 \u0623\u0647\u0645 \u0647\u062f\u0641 \u064a\u062c\u0628 \u062a\u062d\u0642\u064a\u0642\u0647 \u0642\u0628\u0644 \u0633\u0646 \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646. \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0627\u0644\u0645\u0627\u0644\u064a \u0647\u0648 \u0647\u062f\u0641\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u060c \u0648\u0627\u0644\u062c\u064a\u0644 Z \u0645\u0633\u062a\u0639\u062f \u0644\u0644\u0639\u0645\u0644 \u0628\u062c\u062f \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647.<\/span><\/p>\n<ul>\n<li style=\"text-align: right;\"><strong>\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062d\u064a\u0627\u0629<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u064a\u0642\u062f\u0631\u0648\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0635\u062d\u064a \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062d\u064a\u0627\u0629. \u0627\u0644\u0635\u062d\u0629 \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0648\u0627\u0644\u0631\u0641\u0627\u0647 \u0647\u064a \u0642\u0636\u0627\u064a\u0627 \u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644. \u0625\u0646 \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0625\u062c\u0627\u0632\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0623\u0648 \u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629 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\u064a\u0634\u0639\u0631\u0648\u0646 \u0641\u064a\u0647 \u0628\u0631\u0627\u062d\u0629 \u0623\u0643\u0628\u0631. \u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0645\u0646\u062d \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0639\u0646 \u0628\u064f\u0639\u062f \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0638\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0641\u064a \u0645\u0646\u0627\u0635\u0628\u0647\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u0645\u0642\u0628\u0644\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol style=\"text-align: right;\" start=\"2\">\n<li style=\"direction: rtl;\">\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%86%D9%88%D8%B9_%D8%A7%D9%84%D9%85%D9%86%D8%B8%D9%85%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D8%B3%D8%AA%D8%AD%D8%AA%D9%81%D8%B8_%D8%A8%D9%85%D9%88%D8%A7%D9%87%D8%A8_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%B2%D8%AF%D8%9F\"><\/span><span style=\"font-weight: 400;\"> \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u062a\u0641\u0638 \u0628\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u062c\u064a\u0644 \u0632\u062f\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p style=\"direction: rtl;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3196 size-full\" src=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Mentoring-programs.png\" alt=\"\" width=\"880\" height=\"462\" title=\"\" srcset=\"https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Mentoring-programs.png 880w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Mentoring-programs-640x336.png 640w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Mentoring-programs-768x403.png 768w, https:\/\/naos-solutions.com\/wp-content\/uploads\/2022\/09\/Mentoring-programs-320x168.png 320w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ul>\n<li style=\"direction: rtl; text-align: right;\"><strong>\u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0648\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u0631\u0634\u0627\u062f<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0623\u0633\u0648\u0623 \u0634\u064a\u0621 \u0644\u0647\u0630\u0627 \u0627\u0644\u062c\u064a\u0644 \u0647\u0648 \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0647\u0631\u0645\u064a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0623] \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0623\u0639\u0644\u0649 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400;\">\u064a\u0642\u062f\u0651\u0631 \u0645\u0648\u0638\u0641\u0648 \u0627\u0644\u062c\u064a\u0644 Z \u0628\u0631\u0627\u0645\u062c \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0642\u0631\u0627\u0646 \u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644. \u0625\u0646\u0647\u0645 \u064a\u062a\u0648\u0642\u0648\u0646 \u0625\u0644\u0649 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u062f\u0627\u0639\u0645\u0629.<\/span><\/p>\n<ul>\n<li style=\"direction: rtl; text-align: right;\"><strong>\u0627\u0644\u062a\u0646\u0648\u0639 \u0648\u0627\u0644\u0645\u0633\u0627\u0648\u0627\u0629 \u0648\u0627\u0644\u0634\u0645\u0648\u0644<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">GenZers \u0634\u0627\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a. \u064a\u062a\u0637\u0644\u0628 \u062c\u0630\u0628 \u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u064a\u0644 Z \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u062e\u0644\u0637 \u0648\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0641\u0631\u064a\u0642.<\/span><\/p>\n<ul>\n<li style=\"direction: rtl; text-align: right;\"><strong>\u0627\u0644\u062a\u062f\u0648\u064a\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a<\/strong><\/li>\n<\/ul>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u0628\u0627\u0628 \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u062a\u0646\u0627\u0648\u0628\u0629 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\u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0625\u0630\u0627 \u0641\u0643\u0631\u062a \u0641\u064a \u0645\u0646\u062d\u0647\u0645 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0644\u0623\u062f\u0648\u0627\u0631\u0647\u0645.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"direction: rtl;\"><strong>\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/strong><\/p>\n<p style=\"direction: rtl;\"><span style=\"font-weight: 400;\">\u0646\u0623\u0645\u0644 \u0623\u0646 \u062a\u062c\u062f \u0645\u0646\u0634\u0648\u0631 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0647\u0630\u0627 \u0645\u0641\u064a\u062f\u064b\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0621 \u0645\u0639 Generation Z. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u060c \u0648\u062c\u062f\u062a \u0648\u0635\u0641\u064b\u0627 \u0644\u0623\u0647\u0645 \u0627\u062a\u062c\u0627\u0647\u0627\u062a GenZers \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0644\u0641 \u0643\u062b\u064a\u0631\u064b\u0627 \u0639\u0646 \u0627\u0644\u0628\u0642\u064a\u0629. \u0642\u062f\u0645\u0646\u0627 \u200b\u200b\u0623\u064a\u0636\u064b\u0627 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0644\u0644\u062a\u062c\u0646\u064a\u062f \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645. \u0633\u064a\u0645\u0643\u0646\u0643 \u0641\u0647\u0645 \u0627\u0644\u062c\u064a\u0644 Z \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u0627\u0645\u062a\u064a\u0627\u0632\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0641\u0648\u0627\u0626\u062f\u0647\u0627. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 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href=\"https:\/\/naos-solutions.com\/ar\/naos-talents\/recruitment-headhunting\/\"><strong>\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646<\/strong><\/a> \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0644\u0634\u0631\u0643\u062a\u0643.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u0634\u0641 \u0623\u0633\u0631\u0627\u0631 \u062c\u064a\u0644 \u0632\u062f \u0643\u064a\u0641 \u064a\u0641\u0643\u0631\u0648\u0646 \u0648\u0623\u0647\u0645 \u0645\u0627 \u064a\u0645\u064a\u0632\u0647\u0645   \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u062f\u0639\u0648\u0646\u0627 \u0646\u0631\u0649 \u0643\u064a\u0641 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u062a\u063a\u064a\u064a\u0631 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u0627 \u0644\u062c\u0630\u0628 \u0647\u0630\u0647 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\u0628\u0647\u0627.<\/p>\n","protected":false},"author":1,"featured_media":4784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/posts\/5611"}],"collection":[{"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/comments?post=5611"}],"version-history":[{"count":0,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/posts\/5611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/media\/4784"}],"wp:attachment":[{"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/categories?post=5611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naos-solutions.com\/ar\/wp-json\/wp\/v2\/tags?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}