NAOS Digital Digital Marketing Experts for your business

A web presence represents the entire digital footprint of online businesses. A website and content including text, videos, and images are the cornerstones, but you should also have a presence on other sites such as social media platforms, local e-directories, global business directories, and mention business on trusted websites, blogs, and encyclopedias. Google business account as well as posting the most important business videos on YouTube, and email communications with customers.

Building an ongoing network presence will help your business reach more new and potential customers and increase contact with existing customers. Also to stay in sync with what your competitors are doing to increase their online presence, so if you’re not increasing your presence, you’re far behind.

An increased online presence also helps in developing customer trust in you. The more places people see you, the more connected you become in their minds. In addition, a wide presence on the Internet will enhance your ranking in the search engine.

Digital marketing is an essential tool for any business that wants to succeed in today’s marketplace. It helps you understand your customers, improve your brand visibility and marketing efforts, and enable targeted marketing that drives more sales.

The first step in using digital marketing for your company is identifying your audience. Once you know who they are and what they want, it’s much easier to tailor your products or services.

Then, NAOS Digital will help you develop content they want to see. We’ll also help drive traffic to your website and landing pages by creating ads and campaigns that will attract customers at each phase of the buying process.

Digital marketing allows you to target specific audiences based on their demographics (age range) and interests (sports lovers vs health enthusiasts, for example). Your brand will be able to market itself more effectively and at a lower customer acquisition cost compared with traditional media channels like print advertisements or television commercials.

If you’ve been digital marketing for a while, you’ll know your “return on ad spent” (ROAS), potential customer lifetime value, and other ROI information more clearly than traditional marketing.

Sure we are! Our deliverables for your digital strategy are broken down into three categories: analysis, definition, and action plan.

We start by analyzing your context, which includes benchmark and competitor analysis, analysis of your digital assets (corporate website, mobile app, etc.), as well as a SWOT leading to your best possible positioning and USP. Then we will define together the objectives of the digital strategy and KPIs to measure its success in terms of notoriety, visibility, acquisition, loyalty, or e-commerce development.

Next, we will focus on defining your target audience(s), which includes the target audience’s definition and sizing. We will understand every step of your buyer journey to identify the most critical steps of the buying decision. We also identify personas of interest per segment. Finally, we define funnels that map out actions taken by your targets at each step of the funnel.

And finally, we will deliver a concrete action plan to implement the digital strategy. It includes:

• A timeline that details the steps you’ll take to implement the changes.
• Web analysis and design (Do you need to implement quick wins to your current digital assets or a complete redesign of your websites?)
• Inbound/content marketing. We will help you define the territories of content to occupy and the 6-months editorial planning.
• Social media tactics (social media profiles to activate, tone, publication frequency, moderation, etc.)
• Advertising plan (branding and lead gen + definition of required ad spending budget)