Our series Egyptians and Digital has chronicled Egypt’s annual cadence of clicks, likes, and scrolls for three years. Our dedication to bringing you the most up-to-date figures on Egypt’s digital habits makes our yearly analysis one of the most visited pages on our blog. As tradition dictates, we once again delve into the depths of...
Dive into the world of Halloween marketing, where the ancient allure of Egypt meets contemporary celebrations, creating a fusion of tradition and trendy festivities. Halloween is not just an (imported) celebration; it’s a marketing marvel! The fascination for ‘Halloween’ in Egypt has risen, as evidenced by Google Trends data, charting an upward trajectory since 2010...
In our age of social media, ratings and business reviews are the name of the game. We’ve got into the habit of rating about anything and everything, and we love to share our opinions with the world. According to Ipsos Research Institute, 7 out of 10 shoppers in the MENA region consult online reviews before...
In digital marketing, many rush towards paid advertisements, drawn by the allure of swift returns. Yet, hidden in plain sight lies an often-underestimated powerhouse: Content Marketing. This strategy offers a more lasting ROI and thrives beyond the fleeting life span of ads. Content marketing is less about selling and more about building relationships and establishing...
Designing brand identity can be one of the toughest missions for a Brand Manager or a Marketing Director. If you face this challenge, you’re in the right place. Whether you’re at the helm of an e-commerce giant, a burgeoning startup, or a retail business, a compelling brand identity isn’t just a ‘nice-to-have.’ It’s an absolute...
Welcome aboard to our journey to unveil what Egyptian audiences are made of! We’ll discover the irresistible charm that makes its audience unique and captivating. Imagine a blend of cultural richness dating back over 7000 years, cozy family ties, and love for lively festivals. Now throw in a generous helping of mobile-first digital behavior, a...
We are social, and Metlwater have published the Egyptians and Digital: 2023 Report. It has become a global reference for internet, mobile, and social media stats. Let’s dive into the #Digital2023 report to examine the vital learnings, focusing on Egyptians and the state of digital uses. You can consult the 2024 update in this article:...
Despite its immense potential, WhatsApp for Business is a platform that often remains an untapped resource, especially in Egypt and the broader MENA region. In 2023, this powerful tool stands as a hidden gem, capable of transforming how businesses engage with their audience, but it’s still flying under many brands’ radars. This overlooked platform is...
In recent years, Digital Marketing for restaurants in Egypt has brought significant growth. With a population of almost 112 million people, there is a great demand for food services in the country, making the restaurant industry one of the most promising sectors for investment. However, with the rise of new technologies and digital marketing, restaurants...
How to Choose the Best online payment gateways for Your Business? What are the best online payment gateways in your online store in Egypt? Choosing the right payment platform can be crucial for retailers who want to sell in Egypt. An essential part of your business success will depend on this choice. The Stay Secure survey...
Copyright by NAOS Solutions. All rights reserved.
Copyright by NAOS Solutions. All rights reserved.
