In our age of social media, ratings and business reviews are the name of the game. We’ve got into the habit of rating about anything and everything, and we love to share our opinions with the world. According to Ipsos Research Institute, 7 out of 10 shoppers in the MENA region consult online reviews before...
In digital marketing, many rush towards paid advertisements, drawn by the allure of swift returns. Yet, hidden in plain sight lies an often-underestimated powerhouse: Content Marketing. This strategy offers a more lasting ROI and thrives beyond the fleeting life span of ads. Content marketing is less about selling and more about building relationships and establishing...
Designing brand identity can be one of the toughest missions for a Brand Manager or a Marketing Director. If you face this challenge, you’re in the right place. Whether you’re at the helm of an e-commerce giant, a burgeoning startup, or a retail business, a compelling brand identity isn’t just a ‘nice-to-have.’ It’s an absolute...
Welcome aboard to our journey to unveil what Egyptian audiences are made of! We’ll discover the irresistible charm that makes its audience unique and captivating. Imagine a blend of cultural richness dating back over 7000 years, cozy family ties, and love for lively festivals. Now throw in a generous helping of mobile-first digital behavior, a...
We are social, and Metlwater have published the Egyptians and Digital: 2023 Report. It has become a global reference for internet, mobile, and social media stats. Let’s dive into the #Digital2023 report to examine the vital learnings, focusing on Egyptians and the state of digital uses. You can consult the 2024 update in this article:...
Despite its immense potential, WhatsApp for Business is a platform that often remains an untapped resource, especially in Egypt and the broader MENA region. In 2023, this powerful tool stands as a hidden gem, capable of transforming how businesses engage with their audience, but it’s still flying under many brands’ radars. This overlooked platform is...
Handling customer complaints is an inevitable part of any business, regardless of its nature or size. The grievances possess immense power to dismantle an entire organization in no time, making them an undeniable force to be reckoned with. Even though handling complaints can be a challenge, it is also a great chance for businesses to...
Examining the impact of outsourcing a healthcare contact center is a healthy exercise for Patient Support Directors. In the evolving healthcare landscape, delivering exceptional patient experiences is no longer an added bonus—it’s a necessity. As the frontline of patient interactions, healthcare contact centers play a critical role in shaping these experiences. However, managing these operations...
Among HR professionals, who remember the good old days in the ‘90s when recruitment meant sifting through a pile of resumes at your desk? As we fast forward to today, our job landscape looks more like a bustling online marketplace. The game-changing power of employer branding makes your organization not just a workplace but a...
When to outsource Patient Support to a third party? The US healthcare industry has become competitive, and ensuring the highest patient experience standards is an existential feature of healthcare providers. Directors of Patient Experience must weigh the pros and cons carefully and plan a smooth transition. In this insightful blog post, we delve into the...
Copyright by NAOS Solutions. All rights reserved.
Copyright by NAOS Solutions. All rights reserved.
